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Oneupweb : Art and Design: A Love Story

Posted by Nicole in Design, Opinions, Trends on January 3, 2012 - 3:51 pm

I love art. I love painting, sketching, sculpting, scribbling and doodles on the sides of paper. To me, art is the greatest inspiration. When I’m stuck on a design, I turn to art first. Art and design have always fed from one another. Artists create trends that then create design trends that then create new artistic trends. Though in some cases there’s no love lost between the two fields (“Sellout!” cried the artist, “Stinky hippy!” screeched the designer), when the two come together and build off of one another, the results are remarkable.

There is at least one person in the crowd who thinks that art and design are the same (with my luck, there’s only one person in the crowd period, but we’ll pretend I’m a famous blogger for a moment). In fact, there is a difference. Those differences are message and audience.

How a message is conveyed is the key difference between the two fields. In art, the goal of a work is to be interpreted, in design, it is to be understood. All art is open for interpretation. Artworks rarely convey a perfectly clear message on first glance. (“Yes, but what does the fish eating the Cheezit goat statue mean?” she asked. “Oh, it represents the oppressive force of the Universe,” stated the artist. “Oh. Well. I can certainly see that.”) Graphic design, on the other hand, is the exact opposite. The goal of design is to send a message that is clear and easy to access. A designer’s motto should be ‘Don’t make them think!’ The faster and more efficiently the audience can reach the message, the better.

That’s the other difference. Audience.

Both audiences overlap, but the viewer’s mindset when approaching an artistic piece is wholly different from their mindset when approaching a designed work. A man standing in front of a painting expects to look for a long time to understand every aspect of a painting. A man standing in front of a poster expects to find information immediately. The needs of the audience dictate the goals of the field. When this same man runs into a poster that he has to stare at forever to understand, chances are he’s going to rip the poster into bits, then maybe feed it to his dog. Designers create for an audience demanding immediate information. Artists create for an audience that desires to draw its own conclusions.

Ultimately, artists create for themselves and designers create for others. Both blend into each other, whether through theft or collaboration, both grow together. Design would be lost without art, art couldn’t be the punk rebel without design and a good chunk of the world would be lost without the both of them (and yes, I really believe that).

- Pollock

Okay this one means... uh

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Oneupweb : Now Where’d I Leave that Line?

Posted by Nicole in Design, Opinions, Trends on December 12, 2011 - 3:47 pm

Oh. Right before the drowned child and the doll eating a roach.

Now I remember.

Known as Shock Advertising (or Shockvertising, but that just sounds silly), this method of reaching an audience is intended to offend you. These campaigns shock viewers by showing graphic imagery in a way that can’t be ignored. Here are several examples of shock advertising. (Warning: the imagery here is, in fact, shocking. Surprised?)

The success of this form of advertising is arguable. PETA is notorious for their often highly publicized shock tactics, but the ads are usually met with mocking response rather than the need to act. In some cases this form of advertising has been very successful. For instance, the FCUK campaign (French Connection UK) managed to generate a reported $4 million from their efforts. In other cases the ads were so offensive that they were pulled within a day of being released or even printed. Such was the case with United Way’s statutory rape ads.

This method is used to generate awareness of a cause, but more often than not it devolves into personal attacks. This problem has been appearing most recently in anti-smoking advertising, which seems less intent on exposing smokers to the dangers of their habit, and more interested in insulting and deriding them for having the habit in the first place.

It’s this that causes my dislike of shock advertising or, more appropriately, shock advertisers. While I can understand their arguments (“It only shows what’s really happening.”) and reasoning (“In such a media-saturated world, this is the only way people will notice.”) I feel that more often than not shock advertising degenerates into an opportunity to visually accuse and insult, all while masquerading under a cause.

Personally, I am not a fan of shock advertising. While I believe it has its place, I feel that it is often misused and ineffective. To me, there is a line when advertising for a cause or belief. There are times when shock advertising is effective, and in my opinion those times are when the ad generates sympathy, compassion, and the desire to help, not when it invokes fear, revulsion, and resentment. Works such as this Unicef ad inspire sympathy. While the ad is still shocking, it isn’t overwhelming or revolting. This is an advertisement that draws me in and asks for my help, while so many other ads alienate me and… mostly make me want to punch whoever made it in the face.

At what point is the shock taken too far? When does the advertisement become as abhorrent as the problem it tries to solve? When does it fail to inspire and begin to revolt and alienate? This line is a fine one. It’s easily crossed. You stand to gain the attention of people who are unaware of the problem, but you also stand to alienate your audience. The real question is, where is that line?

I offer an adorable hamster to help you recover from all the offensive imagery I put you through.

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Oneupweb : Make ‘em Laugh

Posted by Nicole in Design, Opinions, Trends, Uncategorized on October 25, 2011 - 7:12 pm

I would like you to take a moment and think of your favorite advertisement. What about it did you love? What about it made it stay with you? What about it made you want to spam all your friends, neighbors, and possibly even strangers with Youtube videos, sound clips and screenshots?

I would be willing to bet my left pinky (which I’m particularly fond of, so take this bet seriously now) that most of you immediately thought of an advertisement that made you laugh. Humorous advertisements have a certain level of staying power, but why?

Humor can act as a gateway into the minds and hearts of an audience. When people laugh or smile they immediately feel better. This chemical reaction lowers stress levels, relaxes the muscles and improves mood. So really it’s no wonder that many of our favorite commercials, ads and products tend to be ones that make us laugh so hard we fall off the couch (this has happened, don’t judge). When we laugh, we feel better and when we feel better we’re more open to new things.

Humor’s ability to cheer us up and stay in our minds has had surprisingly powerful results. Viral ad campaigns, such as Old Spice’s ‘The Man Your Man Could Smell Like’ or Blendtec’s ‘Will It Blend,’ are insanely popular, and are effective methods of spreading brand awareness. Combining direct advertising and quirky humor, these campaigns have seen unbelievable success by exploiting people’s urge to share what they find funny. This form of marketing is a much more advanced version of the good ol’ dancing baby days.

As a designer, I take every opportunity I can to slip a funny into my projects. To me, there are very few occasions when humor is inappropriate. Everything we do is an opportunity to make people smile. It doesn’t have to cause a big guffaw or even a little chuckle. Sometimes it’s just one line that gives your reader their grin for the day. Not only does it help me get my message across and stay in the memory of my viewers, it also means I improved someone’s day. If only a little.

Then again, I’ve accidentally cracked a joke at a funeral. And then wondered why everyone was glaring. So maybe I’m not the best judge…

And now for a few of my favorite commercials on television:

Opulance, I Has It, DirecTV

Peggy, Discover Card

I Miss You Jessica, State Farm

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Oneupweb : Design—Wine Style

Posted by admin in Design, Opinions, Trends on August 10, 2011 - 8:55 pm

Wine that not only tastes good, but looks good too? I think I’ve died and gone to heaven. With wine and design being two of my favorite things, I’ve definitely stumbled on some liquid happiness from The Dieline Wine. Having the best designed bottles, boxes and cans of wine featured on here, and updated almost daily—this is the perfect combination of deliciousness for my tummy and my eyes.

After spending much too much time on here over the last year or so, I have finally collected a few of my favorites. Hopefully one day I’ll get around to buying them. Who am I kidding? I’d buy them, then refuse to drink them because they are way too pretty.

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Trends

Oneupweb : Top Five Most Overused Fonts

Posted by admin in Design, Opinions, Trends on August 2, 2011 - 9:29 pm

These fonts have been overused, misused and abused. While some are horrible, others have gotten a bad rap and just need a little love.

1. Papyrus- Used when anything needs to look organic—it has been used in anything and everything—from food companies to movies.

2. Comic Sans- Used when anything needs to look “fun”. It’s been beat to death. Not to worry, Comic Sans is fighting back with this video filmed & edited by Joe Hollier. The language is strong, and the point is most definitely there. Also, the stop capture animation is awesome!

3. Bleeding Cowboys- Personally, my least favorite font. I’ve seen it at restaurants, wrestling matches, designers websites and anywhere else that people want to look grungy or alternative.

4. Impact- It’s large. It’s in charge. It definitely makes an impact. However unless you are trying to scream at someone there is just no point to all that boldness. Unfortunately it has been used in everything and almost always misused.

5. Cooper Black- Cooper Black has been around a long time and has always been popular. While it’s not a bad font it has definitely saturated the marketplace.

Want to vent about overused fonts? Go for it in the comments!

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